Help us give them a chance

"Help us give them a chance / Every year thousands of babies are left on streets, abandoned in alleys and trashcans"

The “Reach Out” campaign was created to make women aware of the horrors of this inhumane act. Abandonment is a reality and Project Cuddle gives newborns a chance to live. This guerrilla campaign takes place in public baby changing stations. When a mother has to use the station, she will lay her child down on the newspaper in an alley scene so she can feel the disgust and horror these children feel first hand.

Advertising School: Miami Ad School, USA
Art Director: Diego Rionda